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Photo on 5 21 13 at 9.22 AM1 Was IBM and Brand Influencers #mysmartercommerce or #smartercommerce campaign a scam?

At the end of January, I was contacted by Jason Metz of Brand Influencers to participate in a year-long IBM campaign designed to promote how influential bloggers used technology. We were told our content would be collected and amplified via IBM’s social channels.

In return, we would not only get a boost in our social status, but we’d be able to give away prizes to our followers, which included Amazon gift cards. Personally, we were to be invited to a panel at SXSW, but once that didn’t happen, we were told to expect invites to IBM’s Smarter Commerce conference in Nashville happening right now.

Jason — of Brand Influencers or Marketing Influencers — repeatedly told us that the sky was the limit with this campaign, as he and IBM had partners on board willing to reach out to us for product feedback and more content promotion.

As part of the campaign, we were instructed to include the #mysmartercommerce hashtag to our tweets, status updates and posts for easy tracking and curation.

While this annoyed me, I agreed because I very much wanted to give feedback on the tech products I already used, and was eager to share my luck with my friends.

I should have quit after Jason’s colleague asked me NOT to disclose potential gift cards for participants — she claimed they wanted it to be a surprise reward, not an incentive — but I instead crossed that part out in my original blog post and proceeded to tweet away.

A month later, after no further communication from Jason or IBM, I realized how annoying my hash tagged posts were to my followers, friends, fans, readers and colleagues and I stopped actively promoting it, but left up my previous updates, posts and tweets.

Another month went by with no communication from Jason or IBM.

Then, in early March, Jason wrote a letter claiming that because IBM wasn’t able to secure a SXSW panel, we’d be invited to Nashville during the Smarter Commerce conference by IBM. That didn’t happen either.

Another month went by, and on April 22 we received an apology email from Jason claiming that while the campaign was slow to roll out, it would begin soon. Michael from IBM included a note in the email, claiming they were curating our content and it would begin to appear shortly.

About a week later, I received a call from Michael, who told me that he had just come aboard, and wanted to know what I expected out of the campaign. I told him it wasn’t about the gift cards or prizes, but that social amplification is invaluable to bloggers, and that I would very much like them to begin. He told me that he had repeatedly attempt to contact Jason, but wasn’t yet able to.

Another week passed, and I grew antsy, so I emailed Jason. He told me that he had been asked by IBM to cease contact with the #mysmartercommerce bloggers and that IBM would handle it from there. He refused to give me any contact information for them, but promised to forward my concerns along.

Days later, I received a call from a Tawnee (I think, the voicemail wasn’t clear) from IBM looking to connect with me about the campaign. She apologized a few times, claimed she wasn’t able to get a list of participants from Jason, and asked what would make this better.

I told her that I’d like a public apology — the same apology I’d already made to my readers — and that was it. We went back and forth while she made excuses about not being able to contact Jason, not having authority to start the campaign, claiming it wasn’t a scam, told me she stayed awake at night, and pretty much everything else she could say in order to distract me from again asking for the only thing I wanted: an apology, online or in print.

This went on for almost ten minutes until I became angry, so I told her something along the lines of: it’s obvious you have no authority to make this happen, you aren’t able to make contact with anyone, and you seem like you’re pretty ineffective, so we should end this call before I get more frustrated than I already am. Good day. (It feels super awesome to say good day to end an argument).

As the Smarter Commerce conference started today in Nashville, I noticed they had invited Peter Shankman, author of Nice Companies Finish First, to speak to attendees. How’s that for irony?

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(UPDATE: Hrm. Well, let’s just say the hashtag was not so good.)

Oh, there’s one more thing…

I’ve been selected to participate in IBM’s My Smarter Commerce (IBMMSC) campaign, because I’m an influential person and therefore worthy of leading conversations about how we’re all (hopefully) making smarter commerce decisions online because of technology. This campaign is more about who I know than what I know, so I’m going to need your help.

Starting 12 days ago, an agency working with IBM to promote tech usage asked a select group of “connected consumers” to share a day in our lives. Throughout the month, every time we have a new experience involving tech, we’re to affix #mysmartercommerce to our tweet/update/video/post/Instagram/Vine to prompt others to enter conversations about how tech helps OUR lives.

At the end of the month, all the #mysmartercommerce will be aggregated into one social story, which will be featured by IBM via all their social media channels. For this, I am to receive a $100 Amazon gift card, and my community (that’s you) can win $50 Amazon gift cards. I have no idea how this giveaway works, but if you’d like a gift card, start hashtagging! perhaps there may be other prizes awarded to those participating.

If my content is particular interesting/compelling (and not insulting, racist or argumentative), my story will be featured as part of IBM’s SXSW panel talking about…something that hasn’t been revealed yet.

The TOP FIVE participants will be invited, via IBM, to SXSW as VIP guests and allowed to guest blog on IBM’s channels on ANY TOPIC WE DESIRE.

Following that, there may be a camera crew following some of us around, and other focus group/think tank opportunities throughout 2013.

I’m asking for your help. Not that I want you to go out of your way and auto-retweet everything I say, but it would be very cool if you could share your thoughts on how technology affects your daily life, and what you’d like to see in the future.

I’ve been watching some of the other participants interact with their friends, followers, fans and community and boy…the people I know are way cooler. You ready to #mysmartercommerce, brah?

Cheers!

IMG 4693 IBM Smarter Commerce Campaign

Also, have you checked out my Hipster’s Guide to Hard Cider?

 IBM Smarter Commerce Campaign

#spon: I have been invited by IBM to share my honest thoughts and experiences around Smarter Commerce, and as part of this collaboration, IBM may provide me with product, access, content or other forms of remuneration. All opinions are expressly my own.

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(This is the second-to-last post for this blog as it now exists. I created this years ago because I wanted to own my own online real estate, but I’ve grown beyond what this site is able to display. My next, powered by Pagely, will be more of a site with a blog, with actual categories, a focus, and will hopefully better show who I really am and what I can do. For everyone reading, thank you. You’ve made this an amazing learning experience.)

I’ve long put off writing a year-end or even a goodbye to AZ post because I wanted to pretend that nothing in my life would change much. Things would happen and I’d stay the same. The same guy that has a hard time believing he’s still freelancing, living one helluva life and not subject to believing in books like “The Power of Now Last Post For This Old Blog” or anything written by Seth Godin.

I wanted to pretend I’m not a believer, even in me.

And then my wife called me a creative. To my parents, this means perpetually unemployed. To most of the world, this means beatnik, pot-smoking visual artist that rises in the afternoon and sits at run-down bars every night. To me and most of the people I associate with, a creative is just someone that works or has a job without an instruction manual. This COULD mean entrepreneur, it could mean a salesman. It could also mean freelance writer with an office.

(This blog post is really just for me, if you can’t tell already.)

Let’s jump back 12 months and see what kind of year I had:

January Last Post For This Old Blog

January
Trained for and complete the first AZ Tough Mudder event. 12.5 miles of rocks, asphalt, dirt, logs, mud, obstacles, ice water and electric shocks made for one helluva time. The thing I’m most proud of? I ran the entire thing in Vibram Sprints, WITH a painful layer of pebbles and silt between my foot and footbed for 10 of those 12.5 miles. While that may seem easy to anyone that hasn’t done it, let’s go running on rocks sometime. It took me two years of running and three months of specific training to complete the run, and while I wouldn’t do it again, I’m proud I did.

February Last Post For This Old Blog

February
This month came with a special treat: ingrown toenail surgery! After 33 years of thinking I was just really bad at cutting my toenails, I hoofed it to the doc so she could trim off the outside of each big toe. Turns out my nails curl under at the edges, which is really fucking painful. The first night was terrible, as the pain meds wore off at about 2am and I spent the next four hours alternating between sitting down with ice on my toes and laying on the ground with my feet up on the couch. So, so painful. After that first night, everything went well and they healed in three weeks, which is when I first visited Skora HQ here in Portland and they gave me a pair of Forms.

March Last Post For This Old Blog

Oh, I forgot to mention that after reading Martin Cizmar’s Chubster Last Post For This Old Blog in late January, I spent about two months counting calories and went from 227 lbs to 202.

March
Thanks to an invitation from Bob Diehl, I gave a speech on failure at a TEDx event. It sucked, and I was so disappointed in myself I didn’t stay to watch anyone else speak. I know it’s pretty ironic (or is that unironic?) to fail at giving a speech on failing, but I bombed pretty hard. Props to everyone else, though.

Later that same month, I got married. The week leading up to the wedding was one of the most stressful of my entire life, and I’m very appreciative of my friends (especially Kevin Wintersteen) and wife for not just beating my ass into compliance. My wife and I are very happy.

Later that next week, during the time normal people take honeymoons, I caught and gave away two batting practice balls to kids while waiting for the Diamondbacks spring training game to start. An employee saw me, and I ended up with tickets for three and a special ballpark tour later the next month. Debbie Walker accompanied me and the wife to that, which was way, way fun.

April1 Last Post For This Old Blog

April
Uh…I have no idea, and I’m certainly not going to look on Facebook. If someone is offended because I don’t remember, deal with it. I’m sure I had a great time doing fun things, like StorytellersAZ.

May Last Post For This Old Blog

May
Worked full-time for EventDay and LoopLogic, with lots of blog writing. Probably said something asshole-ish online.

June Last Post For This Old Blog

June
Bought a new MacBook Air! Well, my first MacBook Air. 11.6″ of sleek computing power and finally a worthy replacement of my favorite computer ever, my last-version, 12″ Powerbook that died years ago. I also bought a great Tom Bihn bag, which fits right under the seat of my 50cc scooter I planned on driving around Portland. While the scooter is for sale — in order to buy bicycles — the laptop is fantastic and the bag is fun.

July Last Post For This Old Blog

July
At the expense of far too much of my work (yeah, that’s right, I admit it), this month brought my very first Startup Weekend as an organizer. Thanks to months of hard work by about a dozen volunteers, a few local sponsors and our facilitator Katie Hurst, we spent 54 hours one late weekend in July taking business ideas from concept to minimum viable product. While I’d do most of the tasks the same way again, I overreached a bit with dinner on Saturday night, as I asked former chef Chris Coneybeer (with wife Wendy) to prepare food for 75 and then helped them with it. Food was fantastic, just took a ton of work to prep, cook and transport. Kudos to the Coneybeers!

Katie and I did…okay co-running the show. She’s much more by the book and organized, and I’m, well, not. We had a few hiccups with the initial voting, as well as one guy showing up Friday night then skipping every other hour until the Sunday presentations, but we stayed married and no one was irreparably damaged.

August Last Post For This Old Blog

August
Uh…it was really hot in August. Really hot. I believe this is when I started marathon training, which required me to rise before the sun was up so I didn’t melt into the sidewalk. Up at 5:30-6ish, run 3.1+ miles, back inside and start my breakfast by about seven. Twice a week — starting in late 2011 — I played tennis with Matthew Coates. We’d play for at most an hour and a half, making it almost through two sets, depending on how well the either of us played. Matthew, who was playing in a few leagues at night, consistently improved during our time together. I, however, plateaued pretty quickly and thanks to a few things like a bum shoulder and being super tired from running, I did not improve as much. But man, it was always fun and I miss our sessions an absolute ton. It’s hard to find someone compatible for early morning anything, and we had a really cool thing going. Our last match was the Monday before I left. Or maybe Friday. Can’t remember. Either way, thanks, Matthew.

September Last Post For This Old Blog

September
It was probably really hot during this month. According to Daily Mile I ran a lot, so I’m going to assume that most of my time was spent either hating the heat or running in it. Woo. Oh, about this time I officially became a member of Skora’s ambassador team, which means I received free shoes in exchange for doing what I do with products I really, really like and use constantly: talk about them. I like to brag, so these are the Cadillac level of running shoes, with goat leather and zero drop and stretchy mesh and super soles.

Oh, Katie was gone three weeks out of this month, I was gone half the week she was back. It was a long 30 days for Layla the dog and me.

October Last Post For This Old Blog

October
The first week of this month was spent in Portland walking and driving around looking for a new home. After yelling at each other because we neglected to secure a vehicle and then didn’t map our destinations out, we hoofed it about two miles to a plain but nice looking apartment complex reminiscent of our first studio together at Roosevelt Square. It was carpeted, it had a dishwasher and the washing machines were in the building. Because this was a rent-controlled facility, we couldn’t make over a certain amount. As Katie didn’t yet have a Portland job and I don’t make much, we easily qualified to fill out what felt like mountains of paperwork.

After a week spent in GORGEOUS Pacific Northwest weather (no, it didn’t last), we headed back to the last three weeks of my nine-plus and Katie’s six-plus years in Arizona. Sadly, the ticker-tape parade didn’t end up happening, but we had a pleasant last few weeks hanging out with good friends — surprisingly, no one from the Katie Charland (Hurst) fan club stalked our apartment — and winding down.

Oh! We went on stage with The Torch Theatre! That’s always a highlight, whether I’m in the audience or in front of it.

The last two weeks were…hectic. Katie had handed most of her Gangplank duties over to her successor and chose to spend more time at home, which is great but I’m a huge diva and can’t handle anyone changing things in my life, especially BOTH my home and work environments. I pouted for a while, Katie smiled a lot and we got over it just fine.

And then came Katie’s last day at Gangplank…October 26, 2012 (remember that, it’s important). Just two days earlier, her successor Trish had sent her home under the guise of wanting to handle things on her own for practice while really helping Amanda Blum, Jonathan Kressaty, Derek Neighbors and pretty much everyone in Gangplank (sorry that I skipped over people, there are just too many to thank and I think those three were the gang leaders on this one) banded together to throw us a Wizard of Oz themed going away party, complete with Chandler Mayor Jay Tibshraeny declaring October 26, 2012 as Katie and Tyler Hurst Day in Chandler. We have a plaque and everything. There was a video and stuff, too.

November Last Post For This Old Blog

(Whew, this is getting long)

November
Moving time, baby! After a painless last weekend and easy packing experience (props to Katie for making sure the boxes were ready to move into the truck and Kevin Wintersteen for supporting Katie with wine drinking and me emotionally), we spent the first Saturday in November finishing our loooooooooong (Phoenix to LA, LA to Sacramento, Sacramento to Ashland, Ashland to Portland) drive to our new home. Our new home that we had signed a lease on the Monday prior, after being reminded by Katie’s dad that we made just over the limit for our rent-controlled housing choice and to not acknowledge so would constitute fraud (to be fair, we signed the initial paper work before Katie’s new gig, so we never lied) and ended up picking a place right next to Reed College. It was more south than we would have liked, but it was clean, smelled great, had dishwasher and would accept us and the dog.

We unloaded Saturday afternoon (I’m strong like bull) and finishing unpacking Sunday. Sunday evening brought our first Sunday Dinner as Portland residents at Amanda Blum’s, and Katie started her new job our first Monday in town. I continued doing client work and training for the marathon I had planned the Sunday after Thanksgiving. At the end of the first week, while on my second to last long run before running 26.2 miles, disaster: I stepped on a sidewalk tree planter while zig-zagging between an obnoxious hugging couple oblivious to the rest of the sidewalk and a barking dog lunging so hard against a parked car’s window the vehicle shook.

Four months of training. Four months of before dawn rising. Four months of long runs up to 20 miles. Four runs of annoying everyone I know talking about running. While not wasted, I certainly was hoping those four months would lead to a successful marathon completion. By the time I made it home 2.2 miles later, I was fairly certain I was screwed. Sprained ankles don’t heal in under two weeks, and if mine started to swell or visibly bruise, I’d be screwed. And it did both. Marathon cancelled.

Thanksgiving week was spent with my buddy Don Crossland, who came up from L.A. to eat with my family and check out all the oysters places that were good between Seattle and Portland. We oystered up, drove back and forth from Kent to Portland twice, and had a blast. Katie was gone for Startup Weekend and a family visit from the Friday before until the Friday after turkey day.

December Last Post For This Old Blog

December
Uh…I met with Skora a lot, scored some sweet new kicks, talked them into a project-based position with plans for more, researched offices with Si Robins, did rehab for my ankle, enjoyed a pleasant Christmas with my family and experience a prix fixe dinner in Seattle.

Whew.

This is the part where I should wrap up with tales of all my plans for 2013, but I really don’t know what’s about to happen. I’m still a freelancer, but life’s more expensive up here and we’re not yet sure I’ll be able to garner enough clients to pay the bills. Katie’s gig is great, but she’s not yet making sugar mama money yet.

I’ve signed up for two races, signed a lease on an actual office, met people, wrote stuff, ran in the rain, fell in love with hard cider, realized that 99% of my problems with AZ were daily life stuff and now that I’m gone they don’t bother me (making it my top vacation destination FOR LIFE), stopped cutting my hair or trimming down my goatee, put the scooter up for sale to buy bicycles, and hoped beyond hope I will soon become the person I really want to be.

Thanks for reading. You’ve been great.

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IMG 4296 Thri(survi)ving Arizona

The first version of this post was bitter and biting.

The second was funny.

The third was an attempt at martyrdom.

The fourth version read a lot like Karlie Hustle’s.

The fifth version — the one you’re reading — is far less of a goodbye post than I planned to write. It’s impossible to say goodbye and mean it in the internet age, so the most I’ll commit to is ‘so long’.

My time in Arizona was not wasted. I tasted grad school, worked for Apple Retail, helped start two magazines, worked in corporate America, had life-altering surgery, became a full-time freelancer, got married, ran a bunch, became a legend in my own mind, made a ton of cool shirts, and finally figured out why I was sick all the time (gluten).

It would be far more entertaining for me to take shots at everything I disliked about AZ from the comfort of the Pacific Northwest, but now that the things I hate about AZ don’t affect me in the slightest, I’m happy to share that my animosity has left the building. It’s hard to not like the place where you came of age, and AZ certainly had its share of personal tests.

I ALREADY miss people. It’s good to know good people, and I know some very good ones. Elizabeth Newlin said something about me being a people collector (not the serial killer kind, I don’t think) during the Gangplank send off you’ll see part of below. The truth is I absolutely need others to thrive. Whether you question me, make me think, make me smile, do good for others, do good for yourself or simply work toward being the best version possible of you, you’re likely on my list. For a guy who doesn’t leave his house or network much, my happiness and success in life has always been highly dependent on the people around me.

I absolutely, completely and totally wouldn’t be here right now without my wife Katie. It’s amazing that nearly every opportunity we’ve had over the past three years can be directly tied to us knowing or doing something because of the other. For anyone that’s against marriage on whatever grounds, I can tell you I never thought I’d get married and it’s amazingly awesome. Maybe I got lucky, maybe she got lucky, maybe we both did really good job holding out until someone can along we couldn’t help but love, but whatever. If you’re scared, don’t be. It’s better.

And it could lead to stuff like this:

That was fun. You KNOW we’ll be celebrating the anniversary of the next video, too.

I grew up 2.5 hours north of Portland, so this move was a homecoming for me. While the Pacific Northwest will always be my first home, there’s no question the people I know have made AZ my second one. Keep your spare bedrooms or couches ready…October through May, anyway.

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Skora Base Initial Review

October 19, 2012

When I first heard about Skora Running, the first and only shoe I pictured wearing were the Skora Forms. They’re stylish, comfortable (inside and out) and made my hot sidewalk runs possible. They weren’t perfect. High temperatures, monsoon-level humidity and my own prescription-drug-caused sweating issues meant that they sopped up my leg sweat like the [...]

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Scott Sigler’s The MVP Initial Impressions

September 6, 2012

I now own three books that I’m fairly confident would stop a bullet. Sigler wrote all of them.

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Postcards From Gaping Void

September 4, 2012

In case you haven’t noticed, I’m a Gaping Void fan. From prints to tshirts and books to Facebook Fan Pages, I’ve been part of Hugh MacLeod’s tribe for quite some time now. I dig his attitude, his approach to work and his ability to make people feel. That’s where his new postcards come in. This [...]

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Skora Form Review | From Skora Running

August 29, 2012

This review isn’t a breakdown of how my foot overpronates or how the rounded heel of the Skora Form helps that, nor am I looking to start an argument about the definition of minimalist shoes or if toe flex is a good thing. This review of my Skora Forms (the white ones) is about how [...]

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Urban Tea Loft Says So Long

July 12, 2012

I first met Glynis at ScottsdaleCamp many years ago. She was eager to connect with tea lovers, really liked sharing online, and loved to tell her stories. Katie and I have been to Urban Tea Loft for lunches, special event dinners, and Katie had our post-wedding brunch in their VIP room. It’s always sad to [...]

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Skora Running Fall Styles

June 28, 2012

Just over 2.5 years ago, I ditched my running shoes and switched to Vibrams. The multiple Asics I had worn over my many running years weren’t working for me anymore, and I was adamant to relearn — or learn, I guess — proper running form. To do that, I needed shoes with the least amount [...]

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