Putting Your Name On It

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I’ve now been writing, whether professionally or for some sort of compensation, for over half my life. From short stories in 7th grade to a book about cider and community college journalism to ghost-written business pieces, my (adult) life has always had one constant: I write about stuff. As part of that, my name has been attached to every single … Read More

Tyler HurstPutting Your Name On It

Seth Godin Book Review With Chris Franklin Of Portland Creative

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The Portland Creative

(Want to know what other people thought of the book? Seth shared early reactions on his blog.) The idea that anxiety is experiencing failure in advance, that the voice in our head is only a narrator, and that focus is important above all else seem self evident and pretty life coach-y now that I’m reading this as I type it, … Read More

Tyler HurstSeth Godin Book Review With Chris Franklin Of Portland Creative

Changes are fermenting

Tyler HurstEvents

In the past nine months HipCider has been around, I’ve learned a ton about cider. I’ve learned about fermenting, yeast, apples, business, BIG business, teamwork, food pairings and even bottling. I’ve also consumed quite a bit more cider than I ever thought possible. But nine months in, I’ve realized that something just isn’t quite right. For as hard as I … Read More

Tyler HurstChanges are fermenting

What would you do on an #AmtrakResidency?

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Amtrak Residency

(The idea of an Amtrak Residency, where writers book a round-trip ticket to work there and back, is fascinating. Here’s how I convinced myself to go.) I make my living by, mostly, arranging letters into words, words into sentences, sentences into paragraphs and paragraphs into stories. Whether I’m running a Facebook campaign, tweeting incessantly, or crafting a blog post, I’m … Read More

Tyler HurstWhat would you do on an #AmtrakResidency?

Congratulations to Carlton Cyder For Their ‘Cider Of The Year’ Award

Tyler HurstStories

While attending the annual Willamette Week Beer Guide release party to celebrate cider’s inclusion, yours truly chose quite the prominent seat to thumb through the guide. Congratulations to the WWeek’s #1 cider of the year, Carlton Cyderworks Carry Nation! Plenty of ciders I dig placed well, including Lorrie’s Gold by Reverend Nat (drink at room temp for best experience) and … Read More

Tyler HurstCongratulations to Carlton Cyder For Their ‘Cider Of The Year’ Award

Is MillerCoors Advertising Ridiculously Sexist?

Tyler HurstStories

MillerCoors ridiculous sexist Smith & Forge is an embarrassment to the industry, but after their take on Miller Fortune, I’m not surprised.

Tyler HurstIs MillerCoors Advertising Ridiculously Sexist?

Second Sunday Cider With Schilling Cider Recap

Tyler HurstReview

Our first three Second Sunday Cider events were held at the inimitable Cheese Bar. While the cider paired with cheese was fantastic, the turnout just wasn’t what we had hoped for. We wanted to try something else. We wanted it to be a community-driven event, we wanted people to have access to plenty of cider and cheese, and we wanted … Read More

Tyler HurstSecond Sunday Cider With Schilling Cider Recap

Snowdrift Cider Co is EXACTLY what I’d expect an (East) Wenatchee cidery to be

Tyler HurstReview


This past weekend, while in eastern Washington for a memorial service (read about that here, if you like), I made stopping by Snowdrift Cider Co a requirement. You see, most of my family members grew up in Eastern Washington, my parents went to rival high schools in East Wenatchee and Wenatchee, and my grandparents owned an apple orchard that they … Read More

Tyler HurstSnowdrift Cider Co is EXACTLY what I’d expect an (East) Wenatchee cidery to be

Pacific Northwest Holiday Seasonal Cider Guide

Tyler HurstReview


(TL;DR – seven of these nine bottles (all except for Providence and Seattle Cider’s) are available at Bushwhacker Cider at SE 12th Ave and Powell in Portland.) The bells are jingling, the turkey has been eaten, the chestnuts are roasting and holiday party season is in full effect. As the days creep ever closer to actual winter, we figured you … Read More

Tyler HurstPacific Northwest Holiday Seasonal Cider Guide