There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do:
1. Make the event about the participants, not the speakers or the organizer.
-SOUNDS easy, but it’s tough not to parade the speakers around like stars, nor is it easy to not overshadow your participants. Want to get people involved? Ask them to. Have them bring food. Have them help set up. Make them responsible for part of event. Participation makes them a part of the event, and the more you give, the more you get.
2. Don’t complicate things.
-Not every event needs a committee, nor does everything need to be voted on. Stop wasting your time in meetings, unless you accept that those meetings are social events, rather than a group of people looking to get something done.
3. Don’t invite the same people.
-Stop using one medium to get the word out. Twitter is seldom the sole answer to anything.
4. Talk about practices, not theories.
-Theories are fun, but they aren’t going to help anyone run their business. Give them something solid.
5. Do NOT over promise.
-Do all the little things really well and forget about the big stuff. The big stuff will take care of itself. Trust me.
Oh, and make it exclusive.