There’s no one way to talk to customers online. Whether a company representative is solving problems, promoting their product or service or just talking with normal people doing normal things, it’s hard to say they’re doing anything wrong. But I don’t think tweets like this do the sender or the subject any good: Full of what some might call hyperbole, … Read More
Social media is dead
Social media is dead. Not dead as in it’s going to stop being relevant tomorrow, but dead as in it’s not going to grow anymore. We’ve reached our limit. Facebook is huge. Time spent on Twitter is huge. Everyone who wants a blog has one. The Millennials and whatever generation that came after them don’t even have a blog or … Read More
Social Media Confessions
Social media was supposed to save us. The power of the people, the intelligence of the crowds and real-time connectivity was the answer to our prayers. For years we had been kept in the dark or outright lied to about what was happening in the world. We believed in our leaders and trusted big companies in power to do what … Read More
Five things every event must have
Image by tdhurst via Flickr There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do: 1. Make the event about the participants, not the speakers or the organizer. -SOUNDS easy, but it’s tough not … Read More
Kabuki responds to customer tweet during Happy Hour
Had this sent to me by Julia72 last night. Great story of a restaurant using social media monitoring appropriately, responding directly to customers needs and earning some great props in the process. Her words are in italics. I was in a sushi place tonight for happy hour waiting for some friends to show up. I asked if they had any … Read More