Social media is dead. Not dead as in it’s going to stop being relevant tomorrow, but dead as in it’s not going to grow anymore. We’ve reached our limit. Facebook is huge. Time spent on Twitter is huge. Everyone who wants a blog has one. The Millennials and whatever generation that came after them don’t even have a blog or a podcast, they just text.
New players won’t emerge. Add ons (like Ping) are likely, but seem to be poor at driving any connection, let alone commerce. Does social even equal sales?Collectively, we’re just not interesting. It’s really, really hard to stand out when everyone is saying the same thing. Everything is an aggregator for something else, even every link in the chain dilutes the message a little bit more.
Did you know that brands aren’t social? They’ve never been. People are, but show me a brand that values their employees more than the value their shareholders or bottom line.
It was bound to happen. Just like the web started out as another world with Netizens, Netiquette and a host of other cultural expectations and evolved (or devolved) into a virtual commerce network, so has social media.
Quick, name someone who’s famous now that wasn’t before Twitter and Facebook became popular. Hell, tell me the name of the guy who writes the @shitmydadsays Twitter account. No, it’s not Ashton Kutcher or Conan O’Brien.
If you’re a business who’s relying on sheer number of followers to gain business, who thinks engagement means nothing more than click-throughs or page views or thinks that people really want to interact with your brand, please stop. Stop and think about what that actually means. Stop and think if your tactics would even work on someone like you. No? Didn’t think so.
If you want to stand out, if you want to grow and if you want to earn trust, your business must have a story worth telling. Stories spread. Word of mouth gets recommendations. Followers and bit.ly clicks don’t mean a damn thing.
Social media, as we know it, is dead. So what’s next?