Writing a story is fairly simple. Pick a topic, determine a theme and give it some sort of plot. Most online writers don’t have to worry too much about word count, keywords and tags. Well, unless you want everyone to find it, because ‘though content rules, if no one can find it, no one can read it. Enter Search Engine … Read More
Escape from Cubicle Nation
Cover via Amazon Yes, I received a copy of this book for free. Yes, I left it in NYC and then purchased the audiobook and listened to it. Once. But I never wrote anything about it. I never followed Pam Slim‘s rules, I never bothered to make a plan and I didn’t think to take responsibility for my own business … Read More
Podcasting–Advertiser’s Dream
Image via Wikipedia Why in the hell aren’t you podcasting? Yes, I know it’s time consuming and yes, I know the cost is mildly prohibitive and yes, I know that editing isn’t easy. If that seems too hard for you, try the next best thing. Advertise on podcasts. Podcast listeners are usually more affluent, more influential and more informed than … Read More
Five things every event must have
Image by tdhurst via Flickr There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do: 1. Make the event about the participants, not the speakers or the organizer. -SOUNDS easy, but it’s tough not … Read More
Gangplank: an idea, not a building
Communities require a sense of place. Communities require good people. Communities require a certain kind of attitude. Combine that with businesses that have something to sell and you have something special. Gangplank is the embodiment of everything above. It’s inclusive, it’s useful and it’s spreading. If you don’t get it, stop thinking of it as a building, think of it … Read More