Wow. Pretty insensitive, yeah? I see how he could have thought that was funny, and I’m sure I’ve made jokes about Egypt, but it’s still too soon. Anyway, thousands of people called him out on Twitter, which lead to an apology of sorts:
Except that’s not really an apology, but more a half-assed effort made in hope this will all just go away. And it totally was your intention to make light of it and you included the #Cairo hashtag so people would see it.
But we shouldn’t assume he’s some monster just based on one tweet, right? I mean, it’s far more important how he reacts to the public outcry and somehow redeems himself, correct?
But instead, he issued another apology attempt:
Except that isn’t an apology, either. Here’s a breakdown of where he went wrong and what he could do right.
“I apologize to everyone who was offended…”
Nope. You can’t apologize by saying “I apologize.” You apologize by saying you’re sorry or my bad or something along those lines. By instead saying you apologize, you’re either shirking your responsibility toward the matter or lying.
You should be apologizing to the people you made light of, Kenny. Don’t apologize to us whiney social media types, say you’re sorry to the goddamn Egyptians for being a jerk.
“…insensitive tweet about the situation in Egypt.”
Stop lying, Kenny. I bet the tweet sounded funny in your head, right? Didn’t it? If it did, just say that. “Everyone, I’m sorry for making light of the Egypt uprising. My tweet this morning sounded funny in my head, but you’ve corrected me…” and so on. Or maybe it didn’t sound funny in your head and you are just a monster. That’s okay. You do make some nice clothes and we’ll trust you more if you are honest (I wish I was kidding).
“I’ve dedicated my life to raising awareness about serious social issues…”
Nobody cares. At all. This reminds me of the “I can’t be racist! I have non-white friends!” excuse that too many racists use. And no, you’ve dedicated your life to being a really great fashion designer, because that’s all I ever see you do anything with. I don’t mean to judge, but…well, actually, yes I do. Shut up.
“…in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.”
Maybe a little “thank you for pointing this out to me” or “after reading your rants, I realize you were right and I was wrong”, yeah? Hindsight? It’s not like you thought it through and reconsidered. Twitter and Facebook blew you up, dude.
Also…”poorly timed?” Can you think of an appropriate time to make light of a bloody revolution? It’s always too soon to use a negative incident to sell material crap. Always too soon.
And just say Egypt. Don’t waste our damn time with “a nation liberating themselves against oppression.” We know you mean Egypt. Just say that.
Talk like a real person. Say you’re sorry like a friend would. Own up to your mistakes. If you miss the funny mark, just say that. We’re smarter than you think.
It’s almost never about what you do. It’s about how you react.
beforewhile they go too far.
Update: this picture LOOKS legit. But is it for real?