Letter to Pearson CEO #2

Tyler HurstBlog10 Comments

My first email, sent last week, went unanswered. Here’s my second attempt.

1. Intel, IBM and Mozilla (Firefox) have techs that monitor twitter allowing for nearly real-time feedback for people with questions. That could be an excellent free tool that teachers could use to do the same. Search.twitter.com would be all that is needed. I used this to find out about problems regarding video footage and bloggers at a San Antonio conference earlier this year. People really appreciated it, although I made it clear I could offer them no real solution.

2. iPhone apps would be a great way of accessing extra Pearson content. Teachers could offer mini quizzes and extra learning for those that were interested or had access. Sure, not everyone has an iPhone or iPod Touch, but a ton of kids do. Mobile internet use is sure to supplant the desktop for most users.

3. Podcasts are a great way of getting our message out. Imagining touring out customers, interviewing second grade teachers, high school instructors and college profs about our material? Short, five minute snippets easily uploadable to iTunes or YouTube and properly tagged. You could even interview our own people, especially designers, programmers and writers about how our products are made and where they come from. Considering we look to many like a faceless company, this could be a huge step in humanizing what it is that we do.

4. I’d love to help with any of this. I see so much potential in Pearson and am disappointed to see that we tend to try to reinvent the wheel (what is Pearsonville supposed to be?) or rely on amateur footage (search YouTube for Pearson, what you see will make you cringe a little). This project wouldn’t take a lot of money, just someone who knows what they’re doing.

Thanks so much for your time!

NOTE: I’m not sure what worse…getting fired for this or being ignored.

Tyler HurstLetter to Pearson CEO #2

10 Comments on “Letter to Pearson CEO #2”

  1. Amanda

    I’m a little miffed that the first letter was never answered.
    And yes, I just used the word miffed…WTH?

  2. Amanda

    I’m a little miffed that the first letter was never answered. And yes, I just used the word miffed…WTH?

  3. Paul M

    Tyler,

    Well written and I am not sure that I would have the courage to go all the way to the CEO with that. I do admire your question about what is worse but, keep in mind that ignoring might just seem that way.

    Having been in the eLearning industry for several years, I can tell you that several of those requests could very well be in product development. I do know that one in particular was being done at Thomson NETg/ Now Skillsoft.

    I know I don’t need to tell you this but people are shady characters sometimes. You deliver initiatives like this like this to executive management, they loop in their advisers and call it their own.

    You have great vision and analytical skills Tyler. You make all these awesome suggestions and you think you are being ignored. I would hate to see you get burned by brutal corporate politics.

  4. Paul M

    Tyler,Well written and I am not sure that I would have the courage to go all the way to the CEO with that. I do admire your question about what is worse but, keep in mind that ignoring might just seem that way.Having been in the eLearning industry for several years, I can tell you that several of those requests could very well be in product development. I do know that one in particular was being done at Thomson NETg/ Now Skillsoft.I know I don’t need to tell you this but people are shady characters sometimes. You deliver initiatives like this like this to executive management, they loop in their advisers and call it their own.You have great vision and analytical skills Tyler. You make all these awesome suggestions and you think you are being ignored. I would hate to see you get burned by brutal corporate politics.

  5. Hoke Wilcox

    Take the bull by the horns…produce a couple and send them to him…heck if you do, I will circulate on my end and get some real teacher comments! I am doing a lot of podcast training for districts right now and they are really getting into it….I have some good stats about the use of iPods and iTunes if you need it to make a case. Hang in there…

  6. Hoke Wilcox

    Take the bull by the horns…produce a couple and send them to him…heck if you do, I will circulate on my end and get some real teacher comments! I am doing a lot of podcast training for districts right now and they are really getting into it….I have some good stats about the use of iPods and iTunes if you need it to make a case. Hang in there…

  7. Hoke Wilcox

    Take the bull by the horns…produce a couple and send them to him…heck if you do, I will circulate on my end and get some real teacher comments! I am doing a lot of podcast training for districts right now and they are really getting into it….I have some good stats about the use of iPods and iTunes if you need it to make a case. Hang in there…

  8. Hoke Wilcox

    Take the bull by the horns…produce a couple and send them to him…heck if you do, I will circulate on my end and get some real teacher comments! I am doing a lot of podcast training for districts right now and they are really getting into it….I have some good stats about the use of iPods and iTunes if you need it to make a case. Hang in there…

  9. Tyler Hurst

    Paul M-
    Thanks and you’re right about the shady. Hell, at this point I don’t even know who in management to send this to. My CEO asked for suggestions a few months ago, figured I’d start there.

    Hoke-
    Would love to and am trying to fit that into my schedule.

  10. Tyler Hurst

    Paul M-Thanks and you’re right about the shady. Hell, at this point I don’t even know who in management to send this to. My CEO asked for suggestions a few months ago, figured I’d start there.Hoke-Would love to and am trying to fit that into my schedule.

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