Oh, YouTube. You’ve given us Justin Bieber, the guy who just wanted Britney left alone and now Rebecca Black.
For those able to avoid the Internet for days at a time, Rebecca Black’s music video (in only the most literal sense) Friday has blogs, geeks and music fans in quite a tizzy. Produced by Ark Music Factory, who claims to have more “undiscovered talent,” the song, the dance moves and the entire idea is little more than a very shiny, very polished turd, but the quality of the piece is irrelevant.
The idiots claim the internet fame game has changed. Anyone, anyone that is with $2,000 to spend with places like Ark Music Factory, can fund their child’s way into fame and fortune. Ignore the fact that the online backlash surely is absolutely too much to subject any teenager to, popularity often has a price. The single is sitting at #46 on the iTunes top music chart and has surely earned its initial $2,000 investment back a few times over.
So a young kid sang a fairly stupid song and then had/asked her parents to help her make a music video, right? I understand that part. I also understand Ark Music Factory’s role in all of this, as they see “undiscovered talent” as a great way to make money for everyone.
What I really, really don’t get it the horrible, vile and just mean public backlash over this. Gawker, Techcrunch and just about every geek/tech/gossip site out there has seen, publicized and trashed this video and I’m not exactly sure why. Granted, it’s bad, but is it so catchy bad that it deserves this level of scorn? Ke$ha sucks, but even she didn’t get raked across the coals this way.
Jealousy? Envy? Disappointment?
I can’t quite put my finger on it, but I do know this: I hope she has access to a helluva PR team, because her time in the spotlight surely can’t last the much longer.
I mean, who would want to watch someone embarrass themselves?