October 22, 2010
Plenty of PR companies will tell you that stunts bring in customers that money/advertising just can’t buy. The exposure, worth thousands and millions to them in earned media, is what gets them paid. Stunts are for suckers. Yes, an astronaut checked in on Foursquare today. Yes, a golfer made a hole-in-one at Red Ledges last [...]
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March 12, 2010
The concept behind location-based services like Foursquare and Gowalla is fantastic. Check in using GPS, see who you know (or who you don’t) is around and maybe even earn a free drink or discounted meal. It’s like playing a massive game of bingo and it’s fun. For a while. (Now that Twitter and Facebook are [...]
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