There is no substitute in the digital or even analog world for an item, service or software that does one thing very well. From iPods to Garmin watches and Simplenote to Photo Booth, anything designed for one particular purpose is usually numerous times better than something designed for many.
Take my daily assortment of most-used applications, like Hootsuite, Google Reader, Apple Mail and Mars Edit. Each of those was made to handle one thing and one thing only (Twitter, RSS feeds, email and blogging). I can’t
tweet send and receive tweets from Google Reader, nor can I send email from Mars Edit. I don’t have the distractions of Twitter in Apple Mail, nor do I have to worry about composing my blog posts in Google Reader.
Well-meaning people do these things all the time. They assume because they can work a keyboard, they can also write web copy. They mistake Microsoft Word as page layout software. Their attempts to simplify end up making their results crappy.
Let’s all do what we’re great at. Writers write, photographers take photos, managers manage and leaders lead. It’s okay to ask for help to do the other stuff.
No one expects you to be great at everything.