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Is Amy Bouzaglo really bat-shit crazy?

by tdhurst · 15 comments

We all have different ideas on how to use social media, but a mantra I’ve repeatedly spouted involves embracing honesty, authenticity and transparency. I want and expect everyone I deal with to remember those three words and act accordingly online. As someone who’s no stranger to public outbursts*, whether online or off, I realize I started off hypocritical of Amy Bouzaglo’s recent reaction to a Yelp post and her ensuing boiling over on a Phoenix New Times thread that as of right now is still going.

I called and email Amy, offering to buy her a cup of coffee to talk about what happened, but I was ignored. I read the comments, saw the juvenile reaction she had and the comments against her that kept piling up. I agreed with Matthew Petro and liked the lessons he hoped Amy learned.

Now, I know almost nothing about Amy. I searched for the correct spelling of her last name, and have done no further research on her. Here is what I assume about her, just from reading her comments over the past few days:

-Raised on the East Coast to a blue collar family
-May have gone to community college
-Is either Eastern European or Italian
-MARRIED RICH, possibly as a mail-order bride
-Is slightly overweight and has frizzy hair Young with way too much makeup. I AM sayin’ she’s a gold digger
-Is proud of hard, physical work Isn’t smart
-Doesn’t read for pleasure
-Uses a desktop computer

What does this have to do with anything? Absolutely nothing. But after stereotyping her, I realized that is that she IS being honest, transparent and authentic. The woman is bat-shit crazy, people. She’s a mad scientist business owner who loves the work more than the outcome. She’s overbearing, eager to please and a little shrill, like the younger, nicer sister of Cruella de Vil in a chef’s hat. She doesn’t want just anyone eating at her place, she wants members of her tribe eating there. They don’t judge each other based on their use of capitalization or style of dress, but rather like a cruel shrew who desperately wanted to be respected.

She’s completely nuts and I disagree with nearly everything she has said and would not recommend she continue, but damn, isn’t she exactly what we ask everyone else to be? We want social media to free us and wow, Amy is free in ways most of us will never comprehend.

So keep yer yappin, Crazy Amy. Remember to put me on the list for your next asylum-themed night.

*Mp3 courtesy of Tyson Crosbie. Not safe for work, children, nursing mothers, anyone easily offended, people who hate yelling, those who are scared of hate, your grandma and anyone who doesn’t enjoy a very drunk, very angry man spewing venom toward people he dislikes and not really remembering the next morning.

  • Sghimire

    She's on a tirade for sure. However, she's being herself. She's obviously has had experiences to lead her to be paranoid about “others”. She''s proud of her business and her work. I disagree with how she treated her customer but at the same time she'll attract those that like her. I'm thinking about going over for a pizza someday. I'll make sure I don't step on any toes and am definitely NOT going to write a review – good or bad.

  • http://twitter.com/CChaseRun Colleen Chase

    Did you see the Facebook picture? I got dibs on a mafia connection.

  • http://twitter.com/PHXmusicdotcom Martin Cizmar

    Is the Cruella de Vil comparison in reference to a certain recipe she uses or?

  • http://tdhurst.com tdhurst

    Nope, just the vibe I got.

  • http://twitter.com/PHXmusicdotcom Martin Cizmar

    So no special pizza which requires the slaughter of 101 tiny puppies?

  • http://tdhurst.com tdhurst

    Not that I'm aware, but I'm no Batman.

  • http://www.joemanna.com/blog/ Joseph Manna

    It would have done so much damage for her to respond with, “Thanks for the feedback and sorry you don't like the food quality or the atmosphere. It won't be changing because I have plenty of others who love it and come back for more everyday. Thanks for at least coming in and trying the food. If you'd like to discuss it, please see me next time so we can chat. Thanks!”

    But, no.

    It's easier to activate the troll mode of reactions and assume every critique is about you personally, especially when it comes from a food critic. Alas, some small business owners need to gain some perspective as to how they are viewed by others on review sites and not cast such a inferior view of others who have the decency to speak up and share their mind.

    That aside, I don't care that she doesn't do that. After all, it is kind of entertaining and hopefully wakes up some business owners to their own reviews and brand management online. Some business owners are ferociously defensive of their brand and they might not be as accustomed to handling feedback. Not to blame customers, but it does take a little empathy their years of work and passion might not be into customer service, but the product itself.

    This puff piece on AZF had no real concrete advice other than going to their site for page views and sending the bewildered to Yelp's Help section.

    ~joe

  • http://twitter.com/brian4dotcom Brian Alston

    Great words Mr. Hurst.

    I've refreshed the Phoenix New Times article several times to read the mounting (mostly negative) responses. I have two thoughts: (1) The customer is always right. Business 101 first lesson is provide a good product and/or service. Second point is “the customer's always right.” I worked in Big Box retail and my district manager told me to swallow my tongue and just say Yes Sir and Yes Ma'am. And (2) Mrs. Bouzaglo is never going to win this fight in this medium. If this would've went down on a 'Restaurant Owners and Picky Patrons' blog there would have been more sympathy for her. But she decided to engage a well-known reviewer and hurl personal insults.

    It's too bad Mrs. Bouzaglo didn't accept your meeting request. Someone needs to tell her to get tougher skin.

  • http://tdhurst.com tdhurst

    I'm not sure she learned anything!

  • http://twitter.com/kliphtin kliphtin

    I love the interweb for things like this. I really want to go eat pizza at this place and get yelled at. Anybody want to join me?

  • http://tdhurst.com tdhurst

    I'll be going to her place as soon as she has a #crazyamy night.

  • http://twitter.com/AcmePhoto Adam Nollmeyer

    Look at #crazyamy then Dan Gerous, finally Tyson Crosbie, then back look back to TdHurst. #nobodyissafe #flyundertheradar :P

  • http://www.facebook.com/profile.php?id=766239782 Kara McIntee

    This is so hilarious. I almost spewed my drink out my nose.

    I ate at her restaurant this past weekend having NO idea they were some kind of infamous crazy people that attack their customers for bad reviews. We had such a poor experience that my friends and I decided to review the restaurant and stumbled across Joel’s post and the drama involved after that. And, low and behold, my friend and I both got nasty comments from Samy. They don’t learn, and I hope they go out of business. They’re totally nuts.

  • http://www.facebook.com/profile.php?id=766239782 Kara McIntee

    They won’t yell at you in the restaurant. If you complain, they’ll ignore you until you leave and then ream you on the internet if you review them poorly.

  • http://tdhurst.com tdhurst

    I have a huge desire to go in wearing a shirt that says: “AMATEUR RESTAURANT REVIEWER.”

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