Comments on: WTF is the “true power” of social media? http://tdhurst.com/wtf-true-power-social-media Failure is my muse. Wed, 23 May 2012 01:41:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dear Corporate America: Show us that we matter | tdhurst http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-854 Dear Corporate America: Show us that we matter | tdhurst Thu, 13 Aug 2009 00:03:49 +0000 http://tdhurst.com/?p=864#comment-854 [...] being exposed and that freaks you out. Instead of embracing us, US, your loyal consumers, you are fighting to [...] [...] being exposed and that freaks you out. Instead of embracing us, US, your loyal consumers, you are fighting to [...]

]]> By: tdhurst http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-1590 tdhurst Wed, 29 Jul 2009 06:18:21 +0000 http://tdhurst.com/?p=864#comment-1590 Now I want to make a comedy about slum lords. Nice comment! Now I want to make a comedy about slum lords. Nice comment!

]]> By: Ciaoenrico http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-1589 Ciaoenrico Wed, 29 Jul 2009 06:13:14 +0000 http://tdhurst.com/?p=864#comment-1589 I agree - though in the case of Horizon, it seems they may have been too ignorant to know what social media could mean to them in the first place, to say nothing of proper PR.<br><br>I think the power of social media is definitely in the combined brain power that can be herded towards a single problem. But the mob mentality is certainly a power - a scary one, and the one companies should be the most worried about when things like this happen. <br><br>Certainly the beauty of social media is the public way companies shoot themselves in the foot, saying things that before wouldn't have even made the next day's newspaper. "Sue first and ask questions later?" It's like a line from a comedy about slum lords. Wow. I agree – though in the case of Horizon, it seems they may have been too ignorant to know what social media could mean to them in the first place, to say nothing of proper PR.

I think the power of social media is definitely in the combined brain power that can be herded towards a single problem. But the mob mentality is certainly a power – a scary one, and the one companies should be the most worried about when things like this happen.

Certainly the beauty of social media is the public way companies shoot themselves in the foot, saying things that before wouldn't have even made the next day's newspaper. “Sue first and ask questions later?” It's like a line from a comedy about slum lords. Wow.

]]> By: Mike Jones http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-1588 Mike Jones Wed, 29 Jul 2009 05:28:20 +0000 http://tdhurst.com/?p=864#comment-1588 Agreed. The internet is no longer about merely sharing information but about community building and community starts with communication. Thus posting a link is only as good as the comments and discussion it produces. Agreed. The internet is no longer about merely sharing information but about community building and community starts with communication. Thus posting a link is only as good as the comments and discussion it produces.

]]> By: tdhurst http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-1587 tdhurst Wed, 29 Jul 2009 02:39:14 +0000 http://tdhurst.com/?p=864#comment-1587 Agreed. So, so simple. Why is this so hard for companies these days? Agreed. So, so simple. Why is this so hard for companies these days?

]]> By: Jay Thompson http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-1586 Jay Thompson Wed, 29 Jul 2009 02:24:49 +0000 http://tdhurst.com/?p=864#comment-1586 It is a veritable feeding frenzy.<br>If Horizon had done one simple thing when that tweet first went out, this PR disaster would have been avoided.<br>What is that simple thing?<br>Pick up the TELEPHONE. Call the person that complained on Twitter and say, "We're here. How can we help?"<br>Now they've got a social media reputation problem on their hands. What do they do about that?<br>Jump in the fray. Fess up, "You know guys, we blew it. We're retracting our law suit" (and then fire the guy that said "We’re a sue first, ask questions later kind of an organization”). <br>Their silence is deafening (and telling). It is a veritable feeding frenzy.
If Horizon had done one simple thing when that tweet first went out, this PR disaster would have been avoided.
What is that simple thing?
Pick up the TELEPHONE. Call the person that complained on Twitter and say, “We're here. How can we help?”
Now they've got a social media reputation problem on their hands. What do they do about that?
Jump in the fray. Fess up, “You know guys, we blew it. We're retracting our law suit” (and then fire the guy that said “We’re a sue first, ask questions later kind of an organization”).
Their silence is deafening (and telling).

]]> By: tdhurst http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-703 tdhurst Tue, 28 Jul 2009 23:18:21 +0000 http://tdhurst.com/?p=864#comment-703 Now I want to make a comedy about slum lords. Nice comment! Now I want to make a comedy about slum lords. Nice comment!

]]> By: Ciaoenrico http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-702 Ciaoenrico Tue, 28 Jul 2009 23:13:14 +0000 http://tdhurst.com/?p=864#comment-702 I agree - though in the case of Horizon, it seems they may have been too ignorant to know what social media could mean to them in the first place, to say nothing of proper PR.<br><br>I think the power of social media is definitely in the combined brain power that can be herded towards a single problem. But the mob mentality is certainly a power - a scary one, and the one companies should be the most worried about when things like this happen. <br><br>Certainly the beauty of social media is the public way companies shoot themselves in the foot, saying things that before wouldn't have even made the next day's newspaper. "Sue first and ask questions later?" It's like a line from a comedy about slum lords. Wow. I agree – though in the case of Horizon, it seems they may have been too ignorant to know what social media could mean to them in the first place, to say nothing of proper PR.

I think the power of social media is definitely in the combined brain power that can be herded towards a single problem. But the mob mentality is certainly a power – a scary one, and the one companies should be the most worried about when things like this happen.

Certainly the beauty of social media is the public way companies shoot themselves in the foot, saying things that before wouldn't have even made the next day's newspaper. “Sue first and ask questions later?” It's like a line from a comedy about slum lords. Wow.

]]> By: Mike Jones http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-701 Mike Jones Tue, 28 Jul 2009 22:28:20 +0000 http://tdhurst.com/?p=864#comment-701 Agreed. The internet is no longer about merely sharing information but about community building and community starts with communication. Thus posting a link is only as good as the comments and discussion it produces. Agreed. The internet is no longer about merely sharing information but about community building and community starts with communication. Thus posting a link is only as good as the comments and discussion it produces.

]]> By: tdhurst http://tdhurst.com/wtf-true-power-social-media/comment-page-1#comment-700 tdhurst Tue, 28 Jul 2009 19:39:14 +0000 http://tdhurst.com/?p=864#comment-700 Agreed. So, so simple. Why is this so hard for companies these days? Agreed. So, so simple. Why is this so hard for companies these days?

]]>