When ladies buy a bra, they almost always know what they’re getting. Underwire gives support, push-ups give you cleavage, sports bra minimize the bouncing during athletics. There’s no mystery to it.

People aren’t like that.

We pledge our support all the time. We label ourselves as helpers or givers, but don’t actually DO anything.

And most of the time it’s wasted and selfish.

Sure, we all support local business, but how often do we shop there? When it’s convenient?

We say we support our friends, but when’s the last time you went out of the way to help one? Ever stick YOUR neck out?

We say we support community, but how often do people give without expecting back? Or do you just talk it up?

Pledging support and then doing nothing is selfish. It’s an easy, self-serving attempt to make people think they are a part of something they’re not.

For those who do practice what they preach, you should be commended. Thank you for being different.

For the rest of you, shut up. The more you promise and the less you deliver, the more your friends, local businesses, communities and everything else you’re connected to suffers.

Don’t be surprised when they go away. You didn’t deserve them.

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