It’s getting worse every week. Blog posts, previously short, sweet and to the point, are becoming long articles filled with images, movies and crazy colors that just don’t belong.

I understand that your company probably just moved to a wordpress site and you think that publishing via RSS is a perfect way to get the word out. I also know that you realize publishing partial feeds is annoying.

You MUST realize that many people read your blogs in readers. Yours is NOT the only blog we read. Please, do us a favor and tell your story in the LEAST amount of words possible. Don’t use pictures that aren’t truly striking. Don’t make me scroll and scroll and scroll down past purple, red and blue text to get to the bottom.

Writing a blog post is NOT the same as writing an article. Save that fluff for your friends and family.

You are so awesome, you get all my posts for free. Click on my RSS feed. I'm @tdhurst.