It’s hard to make a product that stands out now. Costs are down, the market is saturated and we haven’t had much of a breakthrough in years.
So why are some real-estate agents more successful than others?
Not one of them sell anything unique, yet there are those that stand out.
People like them. Period. That’s it. Steve Belt, D. Patrick Lewis and Jay Thompson do well because we trust them. They’ve taken the time to get to know customers and potential customers.
Many, many industries haven’t figured this out yet. What’s your favorite brand of projector? TV? Enormous opportunity for a company to be liked in that arena.
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{ 4 comments }
Wholeheartedly agree. I try to conduct my business by keeping the clients story first. Not just a name, number or product. They are the reason I am working… Right?
I think you are right, though your examples for areas that can be improved are a bit off from the realm of niches that would benefit from better customer connections. Real estate involves face to face interactions, while projectors and TVs are usually sold third party at Best Buy or something.
But I’m guessing your premise isn’t that customer service be improved, but rather that any industry would be served well by better understanding its customers? In that case, I agree. Just its “Branding” when its not about face to face trust right?
Word brother, its almost as though you read my blog.
Based on your concepts, you must not have ever sold anything in your life.
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