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It’s hard to make a product that stands out now. Costs are down, the market is saturated and we haven’t had much of a breakthrough in years.

So why are some real-estate agents more successful than others?

Not one of them sell anything unique, yet there are those that stand out.

People like them. Period. That’s it. Steve Belt, D. Patrick Lewis and Jay Thompson do well because we trust them. They’ve taken the time to get to know customers and potential customers.

Many, many industries haven’t figured this out yet. What’s your favorite brand of projector? TV? Enormous opportunity for a company to be liked in that arena.

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