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It’s hard to make a prod­uct that stands out now. Costs are down, the mar­ket is sat­u­rated and we haven’t had much of a break­through in years.

So why are some real-estate agents more suc­cess­ful than others?

Not one of them sell any­thing unique, yet there are those that stand out.

Peo­ple like them. Period. That’s it. Steve Belt, D. Patrick Lewis and Jay Thomp­son do well because we trust them. They’ve taken the time to get to know cus­tomers and poten­tial customers.

Many, many indus­tries haven’t fig­ured this out yet. What’s your favorite brand of pro­jec­tor? TV? Enor­mous oppor­tu­nity for a com­pany to be liked in that arena.

More from tdhurst

• Who you are is more impor­tant than what you sell
• What are you afraid of?
• What’s impor­tant to you?
• Who did you talk to today?
• What are you com­pet­ing against?

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