The world is full of people who say dumb things. While we normally see large organizations actually think twice about what they put online, those assumptions don’t seem to add up at AdWeek.
Adweek published their Best of the 2000s list today, with readers choices right along side. Their pick for marketing innovation of the decade? The viral video.
Yes, the goddamn viral video. The marketing “technique” that’s largely based on luck, seldom actually sells anything and is usually worthless once it’s discovered as a hoax (or a plant). You can’t plan viral, but according to AdWeek, all you have to do is click publish.
In other news, apparently social media killed Chris Henry.
While she makes a good point about thinking of Henry’s family and loved ones, you REALLY think they were monitoring the internet for signs he was okay? I bet they, ya know, asked each other.
Stop blaming social media. Blame people. And stop believing everything you read online. Since when was the internet even mostly true? (myself excluded, I’m always right)
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