tdhurst

(you can call me tyler)
“It's time to stop hiding behind brands, corporate policies or the way things used to be. Evolve. Get better. Let's learn from each other. It's called the Collaboration Revolution. Welcome to the Relationship Age.” - Tyler Hurst

Twitter is a medium, not a media outlet

You haven’t sub­scribed yet?

We all know a plane ditched in the Hud­son yes­ter­day. Kudos to the pilot and all those involved in res­cu­ing the passengers.

But old media…you peo­ple will never learn. As reported NUMEROUS times, the first reports and pic­tures from the inci­dent came out via Twit­ter and Twit­Pic. Old media clas­si­fied these are media out­lets. THEY ARE NOT MEDIA OUTLETS. They are com­mu­ni­ca­tion medi­ums, people.

Real peo­ple with real accounts reported this. They used a medium (Twit­ter and Twit­Pic) and, from their media out­let (their own accounts) told the world what was happening.

Why is this dis­tinc­tion impor­tant? Well, it’s sim­ple, really. Old media thinks they are com­pet­ing against Face­book, Twit­ter and social media oth­ers as a group. They are wrong. They have many, many more com­peti­tors. Every sin­gle user is now a media out­let of their own. They have access to thou­sands of peo­ple with the push of a but­ton and yes, they all know how to use it.

Old media, the game has changed. If you want to sur­vive, it’s time you fig­ure out who your com­pe­ti­tion is. It’s all of us.

Props to @chadarizona for help­ing me clar­ify this.

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