The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

social media

Social media is dead

October 14, 2010

Social media is dead. Not dead as in it’s going to stop being relevant tomorrow, but dead as in it’s not going to grow anymore. We’ve reached our limit. Facebook is huge. Time spent on Twitter is huge. Everyone who wants a blog has one. The Millennials and whatever generation that came after them don’t [...]

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Social Media Confessions

June 21, 2010

Social media was supposed to save us. The power of the people, the intelligence of the crowds and real-time connectivity was the answer to our prayers. For years we had been kept in the dark or outright lied to about what was happening in the world. We believed in our leaders and trusted big companies [...]

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The internet isn’t technology, it’s Seinfeld

May 19, 2010

The devil’s greatest trick was convincing the world he didn’t exist. The internet’s, and specifically social media’s, greatest trick was making us all believe the routine nothings of our daily lives mattered. It’s turned us back into the fun-loving, inclusive hippie culture that promoted free love, free drugs and free thinking. I’m all about free [...]

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Licensing web use

May 15, 2010

The internet was not created with any sort of legislation or segregation in mind. Decentralization is an important component of a truly free and open web. We seem to be going backward. Though our level of tech adoption has increased, our tech knowledge has not. Far too many people don’t understand the policies of Twitter, [...]

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Trust your community

April 24, 2010

Not everything needs to or should be recorded. Not everything great needs to be put on YouTube, sent to 12seconds or recorded at all. Jose Gonzalez and Bill Binder taught me that today. Once you step away from what’s happening to record it, you lose a sense of what is happening. You’re no longer in [...]

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Social Media Addiction

March 19, 2010

Can social media be addicting? Sure, when it interferes or prevents us from doing the things we need to do in order to live our lives. But when it simply replaces a traditional activity, it’s no more harmful than what it’s replacing. Retrevo would have you believe we’re on the cusp of some crisis where [...]

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Bulk email marketing will never die

March 2, 2010

((Image courtesy of Robin Good)) Hope you’re used to it, because email marketing is here to stay. It’s less needling than microblogs, it’s better targeted than banner ads and it always requires your permission. People still like getting email. Now with new programs that can aggregate email and social media tracking, there’s no need to [...]

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Five things every event must have

February 1, 2010

Image by tdhurst via Flickr There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do: 1. Make the event about the participants, not the speakers or the organizer. -SOUNDS [...]

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When community loses its luster

January 11, 2010

Image via Wikipedia The construction of any community follows any good movie plot line. We build up anticipation ((Woohoo, Twitter!)), get some exposition ((Meetups)), have some great action sequences ((Cool events like PodCamps, Ignites and TEDx)), plateau a bit ((Planning periods between events)), climax ((Get recognized by the mainstream)) and then gradually falls apart. If [...]

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Truth shouldn’t be a mistake

January 7, 2010

From Chuck Klosterman‘s Eating The Dinosaur: “The process of being interviewed is much more stressful than the process of interrogating someone. If you make a mistake while you’re interviewing someone else, there is no penalty (beyond the fact that it will be harder to write a complete story). But if you make a mistake while [...]

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