October 13, 2010
The fairly old-fashioned technique of PR firm being hired by company, PR firm drafting story ideas, PR firm pitching reporters and the PR firm crossing their fingers they get coverage is slowly fading away. While still somewhat effective, these methods are costly, they take months and are often less exciting than you think. You can [...]
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March 16, 2010
Every business wants their marketing, their advertising and their PR department to gain customers and increase sales. While they often work together, these processes aren’t appropriate for all businesses at all times. Oh, and they seldom work without SOME planning. What they seldom understand is the differences between the three and how to make them [...]
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