The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Phoenix Arizona

Cities can’t be branded

February 24, 2010

You can’t brand a city. It doesn’t work. In fact, you shouldn’t even attempt to do so unless you have a clear idea what your city even is and who lives in it.

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Phoenix is a (bad) cell phone company

February 23, 2010

Phoenix is dead to me. It’s been years, nay decades, since metro Phoenix started its transformation into a real city. Dip in economy after dip in economy has prompted business leaders to fashion new marketing plans in order to attract new customers. Cheap land? Done. Lots of roads to drive your car from retail shop [...]

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Are you exceptional?

February 18, 2010

Most people don’t know what exceptional is. Anything not terrible is good, and anything slightly better is exceptional. That’s crap and you know it. Take Turf, here in Phoenix. It’s a subarbanized Irish-themed (no, not Irish) bar just north of the downtown ASU campus. Their beer selection is decent, their prices fair and their food [...]

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Bare, not bear, it all

January 10, 2010

We all want to be important. To be needed. To be looked up to. This doesn’t require that we do all the work. Look around cities like Phoenix. There are a multitude of community groups, meetups and seminars that overlap. Some of them teach different things to the same group of people, some of them [...]

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