The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

marketing thoughts

Why you shouldn’t care about Bing…

July 4, 2009

…or any other product that spends so much on marketing ($100+MM). They’re hiding something. Bing isn’t a huge leap over Google. Blu-Ray drives haven’t exploded because they aren’t a huge leap over DVDs. Hybrid cars aren’t a huge leap in conservation over gas-powered models. So what do companies do when they know their product isn’t [...]

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