marketing

The Law Of Attraction Versus The Task Of Recruiting

September 12, 2010

There’s a subtle difference between being attracted to versus being recruited to a team, an event or a cause. Attraction brings two things together, almost equally. Recruiting brings one to the other, usually for the bigger benefit of the one not recruited. The law of attraction is simple: the thing is so awesome we can’t [...]

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Scribe SEO works for me

May 17, 2010

Writing a story is fairly simple. Pick a topic, determine a theme and give it some sort of plot. Most online writers don’t have to worry too much about word count, keywords and tags. Well, unless you want everyone to find it, because ‘though content rules, if no one can find it, no one can [...]

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Strap on, Strap in, Slide over

March 16, 2010

Every business wants their marketing, their advertising and their PR department to gain customers and increase sales. While they often work together, these processes aren’t appropriate for all businesses at all times. Oh, and they seldom work without SOME planning. What they seldom understand is the differences between the three and how to make them [...]

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Bulk email marketing will never die

March 2, 2010

((Image courtesy of Robin Good)) Hope you’re used to it, because email marketing is here to stay. It’s less needling than microblogs, it’s better targeted than banner ads and it always requires your permission. People still like getting email. Now with new programs that can aggregate email and social media tracking, there’s no need to [...]

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Cities can’t be branded

February 24, 2010

You can’t brand a city. It doesn’t work. In fact, you shouldn’t even attempt to do so unless you have a clear idea what your city even is and who lives in it.

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Phoenix is a (bad) cell phone company

February 23, 2010

Phoenix is dead to me. It’s been years, nay decades, since metro Phoenix started its transformation into a real city. Dip in economy after dip in economy has prompted business leaders to fashion new marketing plans in order to attract new customers. Cheap land? Done. Lots of roads to drive your car from retail shop [...]

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Be tshirt worthy

February 3, 2010

I want to ignore Seth Godin. I want to pretend I can’t learn from him, that he’s not some marketing genius and that I’ve passed him by. But that’s just stupid. The smartest, most successful people in the world are constantly surrounded by people many times smarter than them. Sure, they each have their specialties, [...]

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Five things every event must have

February 1, 2010

Image by tdhurst via Flickr There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do: 1. Make the event about the participants, not the speakers or the organizer. -SOUNDS [...]

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Viral Video

December 17, 2009

The world is full of people who say dumb things. While we normally see large organizations actually think twice about what they put online, those assumptions don’t seem to add up at AdWeek. Adweek published their Best of the 2000s list today, with readers choices right along side. Their pick for marketing innovation of the [...]

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You should believe in magic

January 31, 2009

No, I’m not talking about the hocus pocus kind, although that stuff is pretty darn cool. I don’t mean the showy kind, either. I’m talking about the magic of something, a synergistic moment or movement that makes me BELIEVE. We all used to do it. Every time we played with our toys, creating grand universes [...]

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