The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

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Advertising: becoming irrelevant (is dead)

July 14, 2009

Dear advertising/marketing people: Your model is broken. The fact you even have a model is wrong. Your idea of metrics is irrelevant. Your arguments are poorly* thought out. You attempt to improve, yet you only consolidate. You claim to do things differently, yet you still participate in cattle calls. You have failed to realize that, [...]

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