business

Scribe SEO works for me

May 17, 2010

Writing a story is fairly simple. Pick a topic, determine a theme and give it some sort of plot. Most online writers don’t have to worry too much about word count, keywords and tags. Well, unless you want everyone to find it, because ‘though content rules, if no one can find it, no one can [...]

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Leaders and Inspirators

April 21, 2010

Leaders make decisions based on the needs of many, inspirators decide based on the needs of few. Leaders are inclusive, inspirators are exclusive. Leaders send invites, inspirators require that you be vouched for. Leaders have a plan, inspirators are a guide. Leaders are liked by many, hated by few; inspirators are loved by few, disliked [...]

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Bulk email marketing will never die

March 2, 2010

((Image courtesy of Robin Good)) Hope you’re used to it, because email marketing is here to stay. It’s less needling than microblogs, it’s better targeted than banner ads and it always requires your permission. People still like getting email. Now with new programs that can aggregate email and social media tracking, there’s no need to [...]

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Broadcast conferences suck

February 27, 2010

Conferences, seminars and presentations, take heed; your time is limited. Broadcast isn’t the future, collaboration has taken over. Collaboration breeds learning. Collaboration breeds solutions. Broadcasting transfers knowledge, which is the lowest form of thinking. Collaboration goes beyond that. It’s easy to get speakers that will preach to the crowd, it’s hard to get teachers who [...]

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Controlled explosion

February 26, 2010

You can’t really limit an explosion. Unlike a rubber band, there’s just no way to limit, without stopping, such a tremendous force. Life is about controlled explosions. We censor ourselves. Our energy is stopped, not redirected. We are safe. Show off what you can do. The world wants to see it.

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Cities can’t be branded

February 24, 2010

You can’t brand a city. It doesn’t work. In fact, you shouldn’t even attempt to do so unless you have a clear idea what your city even is and who lives in it.

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Phoenix is a (bad) cell phone company

February 23, 2010

Phoenix is dead to me. It’s been years, nay decades, since metro Phoenix started its transformation into a real city. Dip in economy after dip in economy has prompted business leaders to fashion new marketing plans in order to attract new customers. Cheap land? Done. Lots of roads to drive your car from retail shop [...]

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Are you exceptional?

February 18, 2010

Most people don’t know what exceptional is. Anything not terrible is good, and anything slightly better is exceptional. That’s crap and you know it. Take Turf, here in Phoenix. It’s a subarbanized Irish-themed (no, not Irish) bar just north of the downtown ASU campus. Their beer selection is decent, their prices fair and their food [...]

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Accept, Change, Ignore

February 15, 2010

No matter what happens, we are always faced with the same three choices. We can accept, we can change or we can ignore. Accept is an easy one and often chosen, but it seldom does much good. If someone calls you an asshole, you can either take it or fight it. If you ARE an [...]

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Creativity: process AND habit

February 11, 2010

We were all creative once. We did things without asking, we colored outside the lines and we wrote paragraphs that rhymed. We did these acts instinctively. We did them out of habit. And then, somewhere along the way, we were taught another way. We were told to follow someone else’s rules. So we grew up [...]

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