The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

advertising

Advertising – enemy to social networks

October 27, 2010

Social media is still dead, but its death throes are worth studying. Every company needs a way to get paid. No matter how you start up, whether bootstrapped, angel or VC money, the end goal is finding a buyer to cover your costs or a way to make your user base pay. Let’s assume most [...]

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Strap on, Strap in, Slide over

March 16, 2010

Every business wants their marketing, their advertising and their PR department to gain customers and increase sales. While they often work together, these processes aren’t appropriate for all businesses at all times. Oh, and they seldom work without SOME planning. What they seldom understand is the differences between the three and how to make them [...]

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Podcasting–Advertiser’s Dream

February 5, 2010

Image via Wikipedia Why in the hell aren’t you podcasting? Yes, I know it’s time consuming and yes, I know the cost is mildly prohibitive and yes, I know that editing isn’t easy. If that seems too hard for you, try the next best thing. Advertise on podcasts. Podcast listeners are usually more affluent, more [...]

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Lee Sachs on Advertising

August 28, 2009

Is advertising stupid or are we? Is it invasive and annoying, or brilliantly placed to ensure we can’t stop talking about it? Interruptive advertising (well, I guess that’s redundant) will surely go down as something future scholars laugh at us about. “They used signs, cartoons and stupid videos to try to convince people to buy [...]

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Advertising: becoming irrelevant (is dead)

July 14, 2009

Dear advertising/marketing people: Your model is broken. The fact you even have a model is wrong. Your idea of metrics is irrelevant. Your arguments are poorly* thought out. You attempt to improve, yet you only consolidate. You claim to do things differently, yet you still participate in cattle calls. You have failed to realize that, [...]

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