There’s power in highly-connected, highly-passionate groups of people. They can make things happen. They can create a groundswell.
They’re also a company’s best marketers. Give them the tools to promote something they love (hopefully what it is you’re selling) and they might might never stop talking about it.
Mini Cooper, when they realized they needed to market to their existing rabid fans instead of potential new customers, gets this. Local companies like Brand X gets this. Competitive Fitness gets this.
Both Brand X and Competitive Fitness have Tweetups this week.
Brand X’s is a celebration of current customers and the shirts they’ve made, Competitive Fitness’s is about showing potential new customers (Espee Park, 8am on 9/19) the power of working out in groups.
Check them out. Get involved. Have fun.
And READ Tribes.
