Don’t hide from mistakes. Don’t cower behind legalese. Don’t do your dirty work from afar. Don’t attack someone half ass.

Don’t be like the Sci-Fi channel and make up words (SyFy and WyFy) to be clever and ignore the criticism.
Don’t be like Wal-Mart, who somehow thinks that lawyers are necessary to interact on Twitter.
Don’t be like Gannett, who told staffers by phone they were going to be laid off tonight.
Don’t be like Jenavi Kasper and hesitate to name names.

Do things right. Take ownership. Listen to those around you and fix what you can, ignore what you can’t.

What the hell else are you going to do?

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