Newsletter lifted from Ad2Phoenix email. Didn’t exist in blog form.
World Without Advertising?!
By: Amy Juneau
A recent survey of people outside of the advertising industry has deemed our profession irrelevant!The services that advertising pros provide turn the wheels of commerce faster than if there were no ads or coupons/discounts on Happy Hours, for one example. Regardless of the economy, our clients and their customers have a life to live and they still want choices – cheaper ones than in the past, but they still want them. If there were no advertising, the public would waste so much time calling bars, friends or driving needlessly around town. All that time wasted and the deal comes to almost nothing after the time and gas imbalance. OR, worse yet, they give up seeking choices and stick with a venue that is boring, inconvenient, but familiar and don’t bother to find an alternative. Never mind the businesses that cater our more life-pressing needs. I know people (and I am one of them) who still want to know what banking, insurance and medical options are out there for them – quickly and easily.
The general public doesn’t realize they still promote and use the simplest and oldest form of advertising – word-of-mouth. Hmmm. Unless they’ve given up sharing with each other the details of their lives like where you can get the best Thai food in town, and where you can get your car washed on Thursdays for only a dollar . . . I guess their conversations are irrelevant, too?
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