Is advertising stupid or are we? Is it invasive and annoying, or brilliantly placed to ensure we can’t stop talking about it?
Interruptive advertising (well, I guess that’s redundant) will surely go down as something future scholars laugh at us about. “They used signs, cartoons and stupid videos to try to convince people to buy things? Why didn’t they just ask their friends or poll people online?” (this, of course, would mean that the internet hasn’t evolved into some real-time network that we’re all permanently attached to. Think Matrix, but with the whole self-aware thing).
I hope that ad agencies pick up on this shift soon enough. What is it about corporate culture that makes them so unable to change? Why don’t their CEOs just sit down and calmly explain the shift in the way the world is going to work in five years? Are the CEOs stupid or just scared?
Here’s Lee Sachs rambling on about marketing and advertising:
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