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Is adver­tis­ing stu­pid or are we? Is it inva­sive and annoy­ing, or bril­liantly placed to ensure we can’t stop talk­ing about it?

Inter­rup­tive adver­tis­ing (well, I guess that’s redun­dant) will surely go down as some­thing future schol­ars laugh at us about. “They used signs, car­toons and stu­pid videos to try to con­vince peo­ple to buy things? Why didn’t they just ask their friends or poll peo­ple online?” (this, of course, would mean that the inter­net hasn’t evolved into some real-time net­work that we’re all per­ma­nently attached to. Think Matrix, but with the whole self-aware thing).

I hope that ad agen­cies pick up on this shift soon enough. What is it about cor­po­rate cul­ture that makes them so unable to change? Why don’t their CEOs just sit down and calmly explain the shift in the way the world is going to work in five years? Are the CEOs stu­pid or just scared?

Here’s Lee Sachs ram­bling on about mar­ket­ing and advertising:

More from tdhurst

• Social Media IS NOT advertising
• Are you on Twitter?
• Adver­tis­ing: becom­ing irrel­e­vant (is dead)
• Stop focus­ing on how, start focus­ing on the what and why
• The power of criticism

Arkayne recommends

• The Writer’s Strike and Adver­tis­ing (The Pub­lic Rela­tions and Mar­ket­ing Group)
• Com­ments on Com­ments (Ryan Sut­ter)
• Divorce, move on sex­u­ally (Arthur)