The amount of information most of us sort through is staggering. Hundreds of blog posts a day, thousands of web sites and tens of thousands of web alerts for the heaviest users (like me and many other professionals).

These ridiculous amounts make simplification a necessity. Blog posts like Direct Marketing sure as hell don’t do much. 67 different ways to listen on the internet? 67? Really? If I wanted to search through 67 different sites I’d go to Google. Give your top ten or even top 15. Make it easy.

Amount of knowledge does not equal wealth of knowledge.

Who out there wants to spend 15 minutes a day reading ONE blog post?

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