You haven’t sub­scribed yet?

I under­stand the need for adver­tis­ing. I under­stand that busi­nesses want me to buy things. What I don’t under­stand is why they think I’m stupid.

Brands, your Face­book Fan Pages are stu­pid. It’s veiled adver­tis­ing and I hate that. I like Diet Coke, but I don’t need to be a fan to do that. I don’t want to play your stu­pid games. I don’t want to share your appli­ca­tions with my friends.

I want to talk to your peo­ple. Yes, you’re employ­ees. I want to con­nect with them. I want to share things with them and I want them to share with me. I want to be a part of the human experience.

Your fan page gives me noth­ing, you big brands. NOTHING. It’s a bill­board unless you actu­ally talk to me. I can tell when your sta­tus updates are lawyer approved. I don’t give a shit about any of that.

Hell, hire your god­damn sec­re­tary and let her talk for you. She’d do a bet­ter job.

More from tdhurst

• Lux­ury brands and social media
• Social Media IS NOT advertising
• 2008 was my rebuild­ing year
• Does your indus­try have an off season?
• Pro-Life or Pro-Choice, this is wrong

Arkayne recommends

• 10 things I have learned with my startup so far (Aaron Post)
• How To Find a Social Media Expert (Derek Neigh­bors)
• How Small Busi­nesses Can Tap Into Social Media (The Pub­lic Rela­tions and Mar­ket­ing Group)