I understand the need for advertising. I understand that businesses want me to buy things. What I don’t understand is why they think I’m stupid.

Brands, your Facebook Fan Pages are stupid. It’s veiled advertising and I hate that. I like Diet Coke, but I don’t need to be a fan to do that. I don’t want to play your stupid games. I don’t want to share your applications with my friends.

I want to talk to your people. Yes, you’re employees. I want to connect with them. I want to share things with them and I want them to share with me. I want to be a part of the human experience.

Your fan page gives me nothing, you big brands. NOTHING. It’s a billboard unless you actually talk to me. I can tell when your status updates are lawyer approved. I don’t give a shit about any of that.

Hell, hire your goddamn secretary and let her talk for you. She’d do a better job.

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