We were all creative once. We did things without asking, we colored outside the lines and we wrote paragraphs that rhymed. We did these acts instinctively. We did them out of habit.
And then, somewhere along the way, we were taught another way. We were told to follow someone else’s rules.
So we grew up a bit and assume that NOT following rules meant we were creative. Screw the process. Fuck the system. Ignore the man. Our understanding of what creativity is was narrowed. It meant art, literature and living a life differently than the mainstream.
But that’s not it. Creativity is a process. Creativity is a habit. Creativity is the result of us following our own rules, our own judgment. Creativity is finding a better way of doing something. A more expressive way of presenting. A more emotional way of speaking.
It’s repeatable, and being repeatable doesn’t mean it’s not creative. Own your process. Allow your creativity to become a habit.
And stop being anti everything for the sake of it. You’re wasting our time.






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