We all want to be the best. Best designer, best writer, best developer or best salesman.
You can spend hours perfecting your craft. Weeks, months and years making yourself an expert.
Problem is, most of the time none of us have any idea who we are competing against. We have no idea what our competitors are doing or what their clients like about them.
The business world is NOT a track meet. Being the best doesn’t mean a whole bunch unless everyone involved is competing in the same race with the same rules as you are. Sure, your end goal might be the same, but it’s the person who beats everyone else who get spoils.
Remember this: always know who the other players are. Being the best isn’t always enough.
