ForGuysLikeMe

Chapter 9 – How can I use videos I make? How are they distributed?

December 6, 2010

User-generated video is one of the most popular mediums on the internet. While I’d certainly like the production value, writing and just about everything else raised about video online, there’s no argument that people can’t get enough videos created by normal people with fairly inexpensive equipment. YouTube is the second-most popular search engine on the [...]

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Chapter 8 – How do I listen to the voice of the customer?

November 30, 2010

Read more. Read beyond the paper in the morning and CNN.com that you check at work. Read consumer-interest blogs, read blogs from your competitors and set up searches for key phrases that people in your industry might use. That last one is a fantastic way to garner quality, untainted market research directly from the consumers. [...]

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Chapter 7 – How can I use word of mouth campaigns to get noticed?

November 7, 2010

Word of mouth online is no different than word of mouth offline. The mediums or channels are different, but the process is always the same. If you give your customer a great experience, he/she will tell their friends about it. The easier you make that to do, the more likely the person is to do [...]

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Chapter 6 – How much time will this take away from my selling efforts?

October 22, 2010

There is nothing a salesman likes less than having to take time away from selling. Sales calls, and therefore time, is of the utmost importance to any salesman trying to make a decent living. Like a phone call, email or networking group, social media tools/channels are just another way of connecting you to people who [...]

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Chapter 5 – What is a customer forum? Should I have one on my site?

October 22, 2010

Customer forums are one of the best ways to take some work on your customer service department’s hands. While I certainly don’t recommend that you replace your customer service department with customer forums, having at least a link to a wiki or an actual forum can save both you and your (potential) customers a ton [...]

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Chapter 4 – What is RSS? What is a feed reader? What do I do with them?

October 13, 2010

RSS or Really Simple Syndication, is a protocol created by Dave Winer in conjunction with Netscape in the mid‘90s. The idea behind RSS was for websites to send out new material, either as full posts or alerts, whenever the site was updated. For frequently refreshed sites like blogs, news sites and anything similar, this enabled [...]

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Chapter 3 – What is a blog? Should I have one? How?

October 12, 2010

Blogs are absolutely the best way to promote yourself online. Let me repeat that. Blogs are absolutely the best way to promote yourself online. Period. Google loves blogs for a few reasons: a) they’re written with mostly clean, standard code, making them easy to crawl, b) they’re (hopefully) updated often and c) they’re mostly text, [...]

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Chapter 2 – What’s YouTube? How can I use it?

October 11, 2010

There are two ways most people find information online. They either enter the URL directly or they put words or phrases in a search engine and look up relevant results. Google is by far the leader in this category, though Microsoft/Yahoo’s Bing is steadily gaining ground. In the race to provide quality information, there is [...]

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Chapter 1 – What is social media and how can I use it?

October 8, 2010

Social media is not new. In fact, it’s really been around as long as the internet has, but until recently, the masses have been able to easily access it. Like traditional media (TV and radio), social media requires a platform, content, a content creator and a content consumer. What sets social media apart is that [...]

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