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Bulk email marketing will never die

by tdhurst · 4 comments

emailvssocial 300x229 Bulk email marketing will never die ((Image courtesy of Robin Good))

Hope you’re used to it, because email marketing is here to stay. It’s less needling than microblogs, it’s better targeted than banner ads and it always requires your permission.

People still like getting email. Now with new programs that can aggregate email and social media tracking, there’s no need to separate your messaging.

Opt In
Asking permission isn’t going away. Regardless of how careful marketers are in social media, it still takes more than a checkmark to gain someone’s permission, and that takes time. Time that could be spent targeting approved customers.

Bulk
Come on, you’re physically lazy. You know you are or you wouldn’t make your business online. Bulk email is still the best way to directly connect with your customers. How qualified those customers are isn’t your power, so remember that most people don’t think too much.

pwned
Your email won’t (okay, it’s highly unlikely) be shut down. Your contact lists can’t be lost to changing Terms of Service. You have complete control of your data, which can’t be said about any social media marketing that’s highly trafficked. No one can take what’s yours.

Design
Email is certainly not a closed platform. Want to send a PDF? Done. mp3? No problem. Link to anything? Nothing to stop you. Other mediums are either limited by the very nature or by arbitrary rules. With email marketing, you set your own rules.

Solution
Direct marketing inspires direct response. It’s assertive and it can’t be looked over like a status update or blog post. It doesn’t try to start a relationship, it seeks to solve a problem. It offers solutions, not small talk. It shows you’re nice, even to strangers.

As for why you’re not rich and successful through email marketing, well, perhaps you need to ask for help. Or maybe your product/service needs work. Either way, be sure to stay down with SMTP.

Bulk email marketing will never die

Tagged as: business, E-mail marketing, email, Internet marketing, marketing, Marketing and Advertising, social media, Social media marketing, Web banner

  • http://www.socialreflections.com Shailesh

    You know what is here to stay as well? Direct mail. As long at the US Post Office delivers mail, people will be sending direct mail. The return on these are still pretty high!

  • http://tdhurst.com tdhurst

    Funny you mention that, as I almost wrote a post bashing it, but I received a very nice postcard from my local dentist with a great deal on it.

    I called the number and set up an appt. I never would have known they existed if not.

    A well-designed direct mail piece goes a long way.

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  • http://apps.ellipsissolutions.com/dive Gautam Tandon

    Nice article. A more important aspect to bulk email marketing is the fact that its success depends a lot on the quality of the emails you are targeting your product or service to. Recent surveys have shown that emails from most bulk email providers have a success rate of less than 0.005%. That is out of 5000 emails sent, you will probably make one customer! Even though emails are being sold for bulk promotions at ridiculously cheap prices, their super low success rate throws away all the benefits that one can achieve from email marketing.

    Products like ellipsis dive are changing this by providing much more focused emails. Based on technological advances done by various search engines ellipsis dive is providing much more meaningful and focused email lists. Furthermore it is creating ontological relationships between artifacts in order to make future searches even more meaningful and fast.

    You can read more about ellipsis dive! at http://ellipsissolutions.wordpress.com, go to the product website from there and experience the difference in the quality of emails generated by dive v/s other bulk email providers.

    Key to successful email marketing is not bombarding 100,000,000 emails to users who can't even understand your language but only sending focused personalized emails to a very small group who might be really interested, who'd use your product and who'd then spread the good word to others.

    Try out ellipsis dive today.

    cheers,
    GT

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