Be authentic
Be authentic. If you’re a bit crazy, get looney. If you’re happy-go-lucky, skip from meeting to meeting.
It matters. We want to trust you. Clients want to trust you. Surprises are good, but not at the expense of who you are.
Don’t stray too far from your roots. No one expects Coke to have MtnDew style ads. We don’t want Banana Republic to get edgy. We certainly don’t want our web registrars to get sexy (I’m looking at you, GoDaddy).
Swear if you have to. Holding back is for pussies.
This is why everyone loves Virgin products.
Richard Branson doesn’t sell products, he shares his dreams.
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