Comments on: Advertising: becoming irrelevant (is dead)

By: mlgreen8753

mlgreen8753 — Mon, 17 Aug 2009 10:43:14 +0000

Wow, video advertising just keeps getting better. Small businesses have never had so many options available to them before and sites like Adwido will give it a higher chance of success.

By: mlgreen8753

mlgreen8753 — Mon, 17 Aug 2009 10:43:00 +0000

Wow, video advertising just keeps getting better. Small businesses have never had so many options available to them before and sites like Adwido will give it a higher chance of success.

By: Dear Corporate America: Show us that we matter | tdhurst

Dear Corporate America: Show us that we matter | tdhurst — Thu, 13 Aug 2009 12:03:24 +0000

[...] us know you still like us. Let us know you appreciate us. Talk to us on Facebook, don’t buy ads. Share your stories on BlogHer, don’t hire writers. Show us that you know we’re not [...]

By: Joseph Manna

Joseph Manna — Thu, 16 Jul 2009 21:45:28 +0000

Just noticed it now. They are also using pre-roll video advertising. They were so cool until this. But I know they don't want to do it, it's because the Copyright Royalty Board has them cornered.

Those ads aren't engaging, they interrupt. But It's a necessary evil to keep services alive. I may just cave and get their paid service. Still on the fence.

~joe

By: tdhurst

tdhurst — Thu, 16 Jul 2009 19:56:01 +0000

You are correct. Hulu is quite the exception, but the key there is
that Hulu doesn't make boring ads. I actually enjoy a lot of the stuff
I see on there.

I don't think advertising ever will or should go away, but the way
it's been done for the past 50 years won't work anymore.

By: Austin Baker

Austin Baker — Thu, 16 Jul 2009 19:25:12 +0000

Obviously not all of them are getting a return but many are still.

I think advertising is like the energy problem. If you want to solve it you can't dump everything into one solution. Electric cars won't fix it, carbon caps won't, nor will windmills, tidal generators, public transit, or nuclear. but together each will do a small piece (not nuclear) to fix the problem.

Advertising is the same. The most popular, go-to forms of advertising (television, radio, magazines, and newspapers) are being replaced in the marketplace for various reasons like the internet in some cases BECAUSE of the sheer volume of ads that have gone into markets like TV. But I don't agree that advertising is irrelevant. It is REALLY successful in moderation. Hulu has people watching their ads because they are short and not over played. People don't complain ads in google products because they are giving something away. Advertising is the thing that pays for free services.

By: Joseph Manna (Joe)

Joseph Manna (Joe) — Thu, 16 Jul 2009 14:45:28 +0000

Just noticed it now. They are also using pre-roll video advertising. They were so cool until this. But I know they don't want to do it, it's because the Copyright Royalty Board has them cornered.

Those ads aren't engaging, they interrupt. But It's a necessary evil to keep services alive. I may just cave and get their paid service. Still on the fence.

~joe

By: tdhurst

tdhurst — Thu, 16 Jul 2009 12:56:01 +0000

By: Austin Baker

Austin Baker — Thu, 16 Jul 2009 12:25:12 +0000

By: tdhurst

tdhurst — Thu, 16 Jul 2009 01:38:15 +0000

Are they getting the return? Agencies are closing up everywhere. They
spend millions of client dollars on focus groups, slide decks and RFPs
that produce disruptive ads that don't work.