Motivational books are mostly ridiculous, as is nearly anything written by a self-proclaimed life coach ((Escape From Cubicle Nation, by Pam Slim, is a worthy exception)). But why would anyone capable of doing great work need inspiration from a book solely designed to do so? Don’t great artists get inspired by more everyday things like rocks, hippies and conversations with … Read More
Everything on the internet is free
Nearly everything I use online is free. My email, the software that runs my blog and most of the websites I visit. Most people will tell you that this is how the internet should remain. Bullshit. Nothing online is free. Every blog costs time, every app costs money and every program is created by someone looking to solve a problem. … Read More
Escape from Cubicle Nation
Cover via Amazon Yes, I received a copy of this book for free. Yes, I left it in NYC and then purchased the audiobook and listened to it. Once. But I never wrote anything about it. I never followed Pam Slim‘s rules, I never bothered to make a plan and I didn’t think to take responsibility for my own business … Read More
Podcasting–Advertiser’s Dream
Image via Wikipedia Why in the hell aren’t you podcasting? Yes, I know it’s time consuming and yes, I know the cost is mildly prohibitive and yes, I know that editing isn’t easy. If that seems too hard for you, try the next best thing. Advertise on podcasts. Podcast listeners are usually more affluent, more influential and more informed than … Read More
Five things every event must have
Image by tdhurst via Flickr There are far too many bad events out there. From events about Twitter to marketing events that seem cloned, it’s tough to stand out and be useful. Here are five things every successful event must do: 1. Make the event about the participants, not the speakers or the organizer. -SOUNDS easy, but it’s tough not … Read More