The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

August 2009

Listening must come first

August 30, 2009

Tweet Businesses want social media. They want Facebook pages and Twitter accounts. They want blogs. But why? Too often they don’t stop to think about that. Here’s a conversation from just last week: Client: It would be very helpful if you could email decks for meetings more than an hour before we are to speak. [...]

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Moments of clarity, moments of chaos

August 29, 2009

Tweet My car hydroplaned once. I almost hit a gas tanker while on a mountain pass. I narrowly avoided it by slamming into the median, blowing a tire and then pulled over and tried to change it. In 33-degree, rainy November weather. The median was small, giving me three feet of space between my car [...]

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Lee Sachs on Advertising

August 28, 2009

Tweet Is advertising stupid or are we? Is it invasive and annoying, or brilliantly placed to ensure we can’t stop talking about it? Interruptive advertising (well, I guess that’s redundant) will surely go down as something future scholars laugh at us about. “They used signs, cartoons and stupid videos to try to convince people to [...]

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Collaboration Revolution

August 27, 2009

Tweet Image by tdhurst via Flickr You can stop one of us. You used to be able to separate and isolate. That’s just not possible anymore. You might slow us down, you might stop stop a few, but that’s it. You CANNOT stop all of us. We are the creative class. We are leaders on [...]

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You cannot circle jerk your way to success

August 26, 2009

Tweet Get out of your echo chamber. You need to think critically. You need to question. You need to support. You can’t be blind to criticism. Events like SMAZ are a perfect example of why so many people seem to have absolutely no idea how to get better. Who was the event for? Businesses looking [...]

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lt’s about the people, not the channel

August 25, 2009

Tweet I long for the day I’m able to actually question something this guy says. Is he a savant? It’s time for the world to realize that there’s a market for nearly everything. Scalable, hyperlocal-focused products are the new black. Social media is the dawn of the Collaboration Revolution (yes, that’s my word). It’s no [...]

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Remember when clever and funny wasn’t offensive or derogatory?

August 22, 2009

Tweet Yeah, me neither, really. But this is hilarious.

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Don’t lie. Ever.

August 17, 2009

Tweet So Native New Yorker kicks out gays? Well, maybe not. Apparently they kick our people who are underage. And then the offenders lie about it. Well a few people actually made comments when we walked in, I guess we had a couple of pretty gay looking people with us haha, and thats when the [...]

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Dear brands: get off my social networks

August 14, 2009

Tweet I understand the need for advertising. I understand that businesses want me to buy things. What I don’t understand is why they think I’m stupid. Brands, your Facebook Fan Pages are stupid. It’s veiled advertising and I hate that. I like Diet Coke, but I don’t need to be a fan to do that. [...]

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Changes now that Michael Vick is on the Eagles

August 14, 2009

Tweet 1. Reports are in that women fear for their lives, refuse to do Michael Vick doggy style. 2. Women get a little more than skittish when Michael Vick gets a little kinky and whips out a dog collar. 3. The Browns might not play “Who Let The Dogs Out?” when Vick visits. 4. The [...]

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