tdhurst

(you can call me tyler)
“It's time to stop hiding behind brands, corporate policies or the way things used to be. Evolve. Get better. Let's learn from each other. It's called the Collaboration Revolution. Welcome to the Relationship Age.” - Tyler Hurst

Listening must come first

Businesses want social media. They want Facebook pages and Twitter accounts. They want blogs. But why? Too often they don't stop to think about that. Here's a conversation from just last week: Client: It would be very helpful if you could email decks for meetings more than an hour before we are ...

Moments of clarity, moments of chaos

My car hydroplaned once. I almost hit a gas tanker while on a mountain pass. I narrowly avoided it by slamming into the median, blowing a tire and then pulled over and tried to change it. In 33 degree rainy November weather. The median was small, giving me three feet of ...

Lee Sachs on Advertising

Is advertising stupid or are we? Is it invasive and annoying, or brilliantly placed to ensure we can't stop talking about it? Interruptive advertising (well, I guess that's redundant) will surely go down as something future scholars laugh at us about. "They used signs, cartoons and stupid videos to try to ...

Collaboration Revolution

Image by tdhurst via FlickrYou can stop one of us. You used to be able to separate and isolate. That's just not possible anymore. You might slow us down, you might stop stop a few, but that's it. You CANNOT stop all of us. We are the creative class. We are leaders ...

You cannot circle jerk your way to success

Get out of your echo chamber. You need to think critically. You need to question. You need to support. You can't be blind to criticism. Events like SMAZ are a perfect example of why so many people seem to have absolutely no idea how to get better. Who was the event ...

lt’s about the people, not the channel

I long for the day I'm able to actually question something this guy says. Is he a savant? It's time for the world to realize that there's a market for nearly everything. Scalable, hyperlocal-focused products are the new black. Social media is the dawn of the Collaboration Revolution (yes, that's my ...

Remember when clever and funny wasn’t offensive or derogatory?

Yeah, me neither, really. But this is hilarious. Arkayne = window.Arkayne || {}; Arkayne.baseurl = 'http://www.arkayne.com'; Arkayne.go = function(e, a, view, cid, gid) { var id = a.getAttribute('id'); var orig = a.getAttribute('href'); var redir = [Arkayne.baseurl, view, cid, gid, ''].join('/'); redir ...

Don’t lie. Ever.

So Native New Yorker kicks out gays? Well, maybe not. Apparently they kick our people who are underage. And then the offenders lie about it. Well a few people actually made comments when we walked in, I guess we had a couple of pretty gay looking people with us haha, and ...

Dear brands: get off my social networks

I understand the need for advertising. I understand that businesses want me to buy things. What I don't understand is why they think I'm stupid. Brands, your Facebook Fan Pages are stupid. It's veiled advertising and I hate that. I like Diet Coke, but I don't need to be a fan ...

Changes now that Michael Vick is on the Eagles

1. Reports are in that women fear for their lives, refuse to do Michael Vick doggy style. 2. Women get a little more than skittish when Michael Vick gets a little kinky and whips out a dog collar. 3. The Browns might not play "Who Let The Dogs Out?" when Vick visits. 4. ...

March 13th 2010
Tags: Market Musings View Comments

Organic and natural food companies are ignoring their customers. Why?

Conferences like Expo West are quite a good time. Ripe with natural products, organic foods and healthy treats, companies that exhibit at Expo West cater to a very specific type of customer. And, for the most part, these companies are completely ignoring those that would buy their products. Their business model is ...
March 12th 2010
Tags: Market Musings View Comments

Why I don’t use Foursquare, Gowalla or any other location-based services (anymore)

The concept behind location-based services like Foursquare and Gowalla is fantastic. Check in using GPS, see who you know (or who you don't) is around and maybe even earn a free drink or discounted meal. It's like playing a massive game of bingo and it's fun. For a while. (Now that ...
March 10th 2010
Tags: Just my thoughts View Comments

What can 100 people do with their love of art?

Art is a gift. It changes the giver AND the recipient. But art, like a a true straight line, doesn't actually EXIST. All we can see is the physical representation of the artist's true vision of the world. And for this, we should all be grateful. I've purchased ONE piece of art ...
March 9th 2010
Tags: Market Musings View Comments

What revolution?

So you say you want a revolution...yet you have no idea what the word means. According to Scott Dadich, the creative director of Wired, "there's a revolution in the way ppl consume journalism." WHAT? Are readers demanding that journalism change? Do you remember asking? The way we consume media is EVOLVING and ...
March 8th 2010
Tags: Market Musings View Comments

Make me proud

My dad is a 61-year-old safety trainer and salesman. He's owned his own business, helped raise three kids and has been in the same house since 1981. He's the hardest-working person I know, is never late and hasn't ever given up in the 30 years I've been alive. This past August, ...

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